B-corp social impact company Good Worldwide has acquired This Saves Lives, a consumer goods business cofounded by actress Kristen Bell in 2013 with a mission to end early childhood acute malnutrition.
Financial details were not disclosed, but a Good Worldwide spokesperson said their bid to buy the snacks maker was under $5 million. As a result of the transaction, This Saves Lives will join media firm Upworthy, and Good Worldwide’s consulting arm under the new umbrella. Jeff Goldberg, a board member of pasta company Banza, will serve as interim CEO of This Saves Lives.
“I am delighted to join forces with Good Worldwide to advance This Saves Lives. There is tremendous potential in this effort and I look forward to achieving our goals together,” Goldberg said in a statement.
Good Worldwide believes This Saves Lives’ joining the portfolio will help bring its commitment to addressing and alleviating global childhood hunger to the forefront of its brand mission. “Good Worldwide is proud to bring This Saves Lives into our brand family, uniting under the mission to end child hunger,” CEO Max Schorr said. “This Saves Lives shares our core purpose to do good and extends this purpose to products where every purchase creates a positive impact. We are excited to combine forces and envision a future where every child is safe, happy, and healthy.”
“It’s a beautiful thing when two companies share the same DNA,” added Bell, who’s also an investor of cottage cheese company Good Culture. “It’s even more impactful when they can make a real difference in some of the world’s most devastating issues. I could not be more excited for the future of This Saves Lives as a Good Worldwide company.”
This Saves Lives has previously raised $250,000 of venture funding from Working Lab Capital and WorldQuant Ventures in June 2018, PitchBook showed. The company currently offers a wide range of non-GMO and gluten-free snacking products, and has donated more than 30 million life-saving packets of food for children in need.